Chapter 6
This chapter didn't resonate quite as strongly with me as the previous readings, because it seemed to aimed more at freelance designers and the heads of studios, neither of which I have any desire to be in the near or foreseeable future. The underlying ideas were valuable, though--the need for constant promotion and to direct all promotional materials (even websites) towards what clients want to see are clearly good practices. I appreciated the author's discussion about our constant dissatisfaction with our own portfolios and the self-effacement that usually occurs when showing a body of our work to others. I think I mentioned this in the previous responses, but it's that same fear of judgement, I think! We're always our harshest critics (or should be, anyway) and so we tend to project our own feelings and misgivings about our work onto whoever else is seeing it. Every time I read a new chapter of this book, I just get more and more worried about the coming months and job hunting... it's turning out to be much less reassuring than the title would suggest!
No comments:
Post a Comment