PROJECT 2 BRIEF

Project 2 Brief

Overview: This project is centered on the development of a personal stationary set and a distinctive identity system to unify all pieces developed for both Project 1 and Project 2. In addition to the design and production of these stationary pieces, the designer will develop a group of related writings that support these documents in a professional and productive way.

Requirements:

One professional resume.

One professional cover letter.

One personal design statement for use on portfolio website, as a basis for cover letters, and as a set of guiding principles.

One thank you/follow-up card.

One personal business card (separate from Project 1’s leave-behind).

Any other related items, as deemed necessary.

Documentation of process and completed pieces on personal Practicum blog.

Target Audience: The intended audience for these pieces are potential future employers within the realm of graphic design. The pieces should reflect well on the designer and help to leave a lasting impression on those who encounter them—this might include professional designers, art directors, or non-design employers or clients, so the appeal must be as universal as possible.

Objectives: The identity system should be consistent across all pieces and they should form a comprehensive set of personal stationary. All writing must be clear, professional, and representative of the designer’s personality and objectives. The design of the pieces should complement and enhance the written communication without overwhelming or detracting from it. Pieces should be practical, economical, and easy to alter and reproduce.

Timeline:

January 29 – Introduction to projects

January 31 – Review of projects

February 5 – Rough draft of design statement and resume

February 7

February 12 – Briefs complete

February 14

February 19

February 21 – Photography of current portfolio pieces complete (updated as semester progresses)

February 26 – Draft of identity system design (colors, elements, grid, varying layouts)

February 28

March 5 – Designed drafts of resume, cover letter, design statement

March 7 – Group meeting; drafts of thank you/follow-up card, business card

March 12

March 14 – All drafts (written and designed) posted to blog

March 19 – NO CLASS

March 21 – NO CLASS

March 26

March 28 – Website complete

April 2

April 4

April 9

April 11

April 16 – Group meeting; all stationary finished

April 18

April 23

April 25

April 30

May 2

May 7

May 9

May 14

May 16 – All work due by 9:30am