Showing posts with label brief. Show all posts
Showing posts with label brief. Show all posts

Monday, February 11, 2013

PROJECT 3 BRIEF


Project 3 Brief

Overview: This project involves expanding the designer’s personal and professional development through participation in a number of different activities. The designer should plan ahead as much as possible and tailor these activities to suit personal goals and interests.

Requirements:
The accumulation of 200-250 points’ worth of activities over the course of the semester. All activities must be design-related and clearly documented on the designer’s Practicum blog. This documentation should follow the prescribed Activity Notes Format and include photos, paperwork, receipts, correspondence, etc. Upon the completion of all activities, the designer must write a summation of the experiences and if/how personal goals were met.

Target Audience: There is no specific audience for this project; instead, the designer will be engaging with others and presenting herself as a developing professional in the realm of design.

Objectives: The designer should participate in activities that will aid the most in personal growth and learning, as well as those that will be the most enjoyable and worthwhile.

Timeline of Potential Activities:
January 29 – Introduction to projects
January 31 – Review of projects
February 5
February 7
February 12 – Briefs complete; Chrystal Stanley resume workshop
February 14
February 19
February 21 – Speaker presentation
February 26 – ADAI Student Exhibition Deadline
February 28 – Speaker presentation; AIGA Iowa Passion Projects Critique
March 1 – ADAI speaker at Grandview University
March 5
March 7
March 9 – AIGA Iowa Get A Job Bootcamp
March 12 – Speaker presentation
March 14
March 19 – NO CLASS
March 21 – NO CLASS
March 26 – Speaker presentation
March 28 – Printer tour; Drake GD Portfolio Night @ Olmsted
April 2
April 4
April 9
April 11
April 12 – Opening of Group 1 BFA Thesis Show @ Anderson Gallery
April 13 – ADAI Student Exhibition
April 16 – Portfolio reviews ongoing
April 18
April 23
April 25
April 30
May 2
May 7
May 9
May 14
May 16 – All work due by 9:30am
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PROJECT 2 BRIEF


Project 2 Brief

Overview: This project is centered on the development of a personal stationary set and a distinctive identity system to unify all pieces developed for both Project 1 and Project 2. In addition to the design and production of these stationary pieces, the designer will develop a group of related writings that support these documents in a professional and productive way.

Requirements:
One professional resume.
One professional cover letter.
One personal design statement for use on portfolio website, as a basis for cover letters, and as a set of guiding principles.
One thank you/follow-up card.
One personal business card (separate from Project 1’s leave-behind).
Any other related items, as deemed necessary.
Documentation of process and completed pieces on personal Practicum blog.

Target Audience: The intended audience for these pieces are potential future employers within the realm of graphic design. The pieces should reflect well on the designer and help to leave a lasting impression on those who encounter them—this might include professional designers, art directors, or non-design employers or clients, so the appeal must be as universal as possible.

Objectives: The identity system should be consistent across all pieces and they should form a comprehensive set of personal stationary. All writing must be clear, professional, and representative of the designer’s personality and objectives. The design of the pieces should complement and enhance the written communication without overwhelming or detracting from it. Pieces should be practical, economical, and easy to alter and reproduce.

Timeline:
January 29 – Introduction to projects
January 31 – Review of projects
February 5 – Rough draft of design statement and resume
February 7
February 12 – Briefs complete
February 14
February 19
February 21 – Photography of current portfolio pieces complete (updated as semester progresses)
February 26 – Draft of identity system design (colors, elements, grid, varying layouts)
February 28
March 5 – Designed drafts of resume, cover letter, design statement
March 7 – Group meeting; drafts of thank you/follow-up card, business card
March 12
March 14 – All drafts (written and designed) posted to blog
March 19 – NO CLASS
March 21 – NO CLASS
March 26
March 28 – Website complete
April 2
April 4
April 9
April 11
April 16 – Group meeting; all stationary finished
April 18
April 23
April 25
April 30
May 2
May 7
May 9
May 14
May 16 – All work due by 9:30am
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PROJECT 1 BRIEF


Project 1 Brief

Overview: This project involves the design and production of three different versions of the designer’s personal portfolio: an emailable PDF, a web-based online presence, and a physical presentation portfolio. The design and execution of these pieces should be closely related to the concurrent design of the pieces in Project 2 (see Project 2 Brief).

Requirements:
One emailable portfolio in PDF form, consisting of 8-12 strong and current pieces of design work. This PDF should be 5mb or smaller, and should be formally related to the design of the pieces in Project 2.
One personal portfolio website coded by hand and live online. This will include both design and fine art work to play a more flexible role in the designer’s entry to the professional realm. No more than 8-10 pieces of each will be featured on the website.
One interactive presentation portfolio and related collateral items, or “leave-behinds.” This portfolio should be content-flexible, easily portable, and representative of the designer’s strongest work.
At least two portfolio reviews and completed review sheets.
Documentation of process and completed pieces on personal Practicum blog.

Target Audience: The intended audience for these pieces are potential future employers within the realm of graphic design. The portfolios need to be flexible enough to accommodate a number of possible employment goals, since the designer is open to a very wide field of work.

Objectives: All three portfolios and additional collateral should be clearly related, and also have a strong formal relationship to the design system developed in Project 2. Consistency, organization, and clarity across all three pieces is important. Included designs should be representative of the designer’s strongest pieces to date, and all photography should be high-resolution, well-lit, and present an accurate reproduction of the original work. The website should be functional and simple-to-navigate, and the presentation portfolio should be accessible and easy to interact with.

Timeline:
January 29 – Introduction to projects
January 31 – Review of projects
February 5
February 7
February 12 – Briefs complete
February 14
February 19
February 21 – Photography of current portfolio pieces complete (updated as semester progresses)
February 26 – Draft of website design complete, begin coding
February 28
March 5
March 7 – Group meeting
March 12
March 14 – Emailable portfolio complete
March 19 – NO CLASS
March 21 – NO CLASS
March 26
March 28 – Website complete
April 2
April 4
April 9
April 11
April 16 – Group meeting
April 18
April 23 - Presentation portfolio complete; reviews ongoing v v v
April 25
April 30
May 2
May 7
May 9
May 14
May 16 – All work due by 9:30am
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